The sweet taste of success
Who doesn’t like candy? Tasty treats have delighted children of all ages for centuries and Zed Candy is proud to continue that tradition. Founded in 1999 by the current Managing Director Brendan Roantree, Zed Candy Ltd. produces, develops and markets a wide range of confectionery products. These include the world-famous Jawbreakers (in every imaginable variety), Big Sour Zappers and Vending and Party Gum Balls. With its head office in Dublin, Ireland, Zed Candy sends its products to over 40 countries worldwide, through its network of independent distributors. All in all, not a typical business case for Nimbus; the company is healthy and makes an attractive annual profit. The challenge here is to build sufficient production capacity to manage growth.
In 2001, Zed Candy acquired the Kilcock-based Leaf Ireland – at the time Europe’s premier gum ball and freeze pop manufacturer – from its Dutch parent CSM. The company grew, but as 95% of its production was exported, it did not benefit from the economic growth in Ireland in terms of domestic sales, all the while being hit by higher costs. This led Zed Candy’s owners to move their manufacturing operations to China in 2008, where they produce their confectionery in a space the size of three soccer pitches. As Zed Candy and the candy market continues to grow worldwide, Zed Candy has been looking for ways to improve and expand their business. Not just with a capital injection, but with hands-on professional support as well.
Nimbus, together with Brendan Roantree, gladly takes the challenge and has already set things in motion, such as moving Zed Candy’s head office to The Netherlands and streamlining the company’s processes, with a Nimbus-professional already on site at the Chinese plant. Over the next year and a half, we will focus on expanding the company’s production facilities in China, with a continued focus on quality, service and efficiency. This will allow the company to grow even further in a market that is far from saturated.