Exploring new roads ahead
Vakmedianet (The Netherlands) is a publisher of B2B magazines and books with a focus on facility, food, management, finance and occupational health & safety matters, with a leading position on human resources management. The company has an enormous amount of knowledge at hand about topics that are rapidly changing.
The recent acquisition of seventeen titles in the food & catering industry is a boost for turnover figures. The portfolio of Vakmedianet now attracts about a million online visitors. The key assignment for Nimbus and Vakmedianet is to develop a concept that attracts subscribers and advertisers to a digital surrounding. Lead generation plays a big role: readers are still not willing to pay for online content, but they can become buyers of related matters, such as trainings en congresses.
The quest for the perfect digital format remains both challenging and rewarding. Achieving a number one position in online B2B communities and the conversion of reader information into commercial data is an important target. The content that Vakmedianet offers is therefore a valuable asset. Journalism remains the way to attract readers. The next step is to turn readers into buyers.