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CelaVita

An iconic chilled brand producing a wide range of specialty potato products

  • Fund V
  • FRESH POTATO PRODUCTS
  • Entry 2024
  • Exit -
  • Sales €65 million

CelaVita is a strong brand name in the chilled potato product category in the Benelux and the company sells and distributes chilled potato products all over Europe. CelaVita has been active for more than 55 years, producing a wide range of high-quality chilled potato specialty products at its production facility in Wezep, the Netherlands. CelaVita is a household brand in a stable and interesting market.

Nimbus (and previous owner McCain) both believe that CelaVita has more opportunity to grow in a standalone setting. During the course of the company's long history, CelaVita has developed long-term and valuable partnerships with both its customers and its growers and this offers opportunities to further strenghten and develop these relationships / partnerships going forward. Together with a strong management team, and on the back of the successful experience at Frespo, Nimbus is confident that untapped potential in CelaVita can be realized by focussing on product development and product mix and by being in close contact with its customers and growers, new investments and operational improvements. In a stand-alone setting CelaVita can be a solid partner for its customers, growerrs, suppliers and workforce.

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